31 Mar A Bracciano piantati 1.000 alberi grazie all’iniziativa #eBayDonaPerTe
Per ogni oggetto messo in vendita tra il 27 dicembre 2019 e il 6 gennaio 2020 con l’hashtag #eBayDonaPerTe nel titolo dell’inserzione e venduto entro il 30 gennaio, eBay si è impegnata a donare un euro a Mosaico Verde.
Grazie a questa iniziativa e alla campagna Mosaico Verde è stato possibile piantare 1.000 alberi nel Comune di Bracciano. L’intervento di piantumazione ha interessato quattro aree destinate a verde pubblico localizzate nei quadranti ovest e sudest della città. Nello specifico, i 1.000 giovani alberi ed arbusti sono stati messi a dimora in zone che, negli anni, erano state maggiormente sottoposte ad edificazione ed espansione urbana: un’area adibita a parco pubblico adiacente a Via dei Tigli, una in prossimità di Traversa Paolo Borsellino in un quartiere di nuova costruzione, una all’interno del Parco della Memoria e infine in due siti in prossimità di Via di San Celso.
Tutti gli interventi di forestazione si configurano quindi come una riqualificazione urbana che ha l’obiettivo principale di aumentare le zone d’ombra nei parchi e lungo le strade, migliorare la fruibilità delle aree verdi da parte dei residenti, contribuire a ridurre le polveri sottili presenti nell’aria, mitigare le alte temperature estive e attenuare i rumori cittadini.
“Siamo felici di vedere come la collaborazione tra eBay, AzzeroCO2, Legambiente e Kyoto Club per l’iniziativa ‘Mosaico Verde’ abbia portato a risultati concreti e tangibili per l’ambiente e la comunità, donando un importante polmone verde al Comune di Bracciano, che ringraziamo per aver aderito a questo piccolo grande passo verso un futuro più green.” Afferma Sara Cendaroni, Head of Trading and Sales di eBay in Italia.
“Come AzzeroCO2 ci impegniamo costantemente in progetti che mettono in relazione enti locali, imprese e cittadini – dichiara Sandro Scollato, Amministratore Delegato di AzzeroCO2, partner tecnico della campagna. – Siamo assolutamente convinti che agire in modo concreto per migliorare il benessere collettivo sia la strategia da perseguire se vogliamo dare risposta ai grandi problemi ambientali del nostro tempo. Per questo, ci sentiamo davvero felici quando portiamo avanti iniziative che coinvolgono direttamente i cittadini e la comunità come il progetto #eBayDonaPerTe”.
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